‘It’s Showtime’ First Broadcast on GMA, Most Viewed on TV and Online

More Filipinos watched “It’s Showtime” when it premiered on GMA, making it the most-watched noontime show on television and online while setting social media abuzz with the most trending topics last Saturday (April 6). The inaugural broadcast on GMA, which also marked the birthday celebration of beloved Unkabogable Star Vice Ganda, posted a fused TV rating of 11.3 percent across GMA, GTV, A2Z, and Kapamilya Channel, while its closest competitor registered a combined TV rating of 3.6 percent, based on Kantar Media Total Individual Ratings. Meanwhile, GMA Network highlighted on its social media accounts the Nielsen Philippines National Urban Television Audience Measurement (NUTAM) People Ratings, revealing “It’s Showtime” achieved a combined TV rating of 9.6 percent across GMA, GTV, A2Z, and Kapamilya Channel vs. its closest competitor’s combined rating of 4.4 percent. On the digital platform, “It’s Showtime” achieved its all-time peak concurrent views of 524,294 on various ABS-CBN and GMA social media platforms during its premiere on GMA. The show’s electrifying and stunning opening number and the “Expecially For You” segment featuring Miss Universe Philippines 2023 Michelle Dee generated immense buzz, propelling the show and its hosts to global trending status over the weekend. “It’s Showtime” hosts Vice Ganda, [...]