Mondelēz International Kicks Off Cadbury and Toblerone Campaigns for Valentine’s Day
Cadbury Dairy Milk’s “Pop Your Heart Out” and Toblerone’s “Give a Thoughtful Gift This Valentine’s” campaigns aim to continue expanding the presence of the brands in the Philippines while leveraging on the role that snacks like chocolates play in consumers’ lives.
Tomas Kauer 
Capturing the hearts of the Filipino people, Mondelēz International in the Philippines is launching its Valentine’s Day campaigns featuring limited-edition packs for its two-bestselling chocolate brands, Cadbury and Toblerone, to give Filipinos fun and sweet gift ideas for their loved ones this February.
For Valentine’s 2023, Cadbury Dairy Milk’s “Pop Your Heart Out” and Toblerone’s “Give a Thoughtful Gift This Valentine’s” campaigns aim to continue expanding the presence of the brands in the Philippines while leveraging on the role that snacks like chocolates play in consumers’ lives.
“Valentine’s Day marks one of the two top gifting seasons in the Philippines. And February has traditionally shown the highest sales for chocolates. Currently we hold the positions for #1 chocolate in Modern Trade with Cadbury Dairy Milk and #1 Gifting brand with Toblerone. This is because chocolates play a crucial role in the lives of Filipinos. We express our love through gifting sweet treats and chocolates are among the top gift choices during the love month,” said Aleli Arcilla, VP and Managing Director, Mondelēz International.
This love month, Cadbury and Toblerone chocolates are enhanced with love-themed packaging.
“For Cadbury, we have a limited edition ‘Pop Your Heart Out’ chocolate bars. When you open the chocolate bar, there will be a heart-shaped chocolate in the middle that you can pop out. Another unique way to share your love is through our 3D paper heart that you can give to your dearest one,” said Raf Baradas, Category Lead for Chocolates of Mondelēz International.
For its Toblerone bar, it comes with a special packaging. “We did a play around its sleeves, wherein one can pull a tab and write heartfelt messages for an even more thoughtful surprise. You don’t need to wrap it anymore. You can already put your message on it,” Baradas added.
“The design innovation is quite subtle, but it is very romantic and sweet,” Arcilla continued.
The special, limited-edition Cadbury and Toblerone packs are available at leading supermarkets and while supplies last.
On February 4, Cadbury will also hold a #PopYour HeartOut Valentine’s 2023 mall activation at Glorietta 2 Activity Center. There will be instagram-worthy displays, live music, and delicious chocolates at the mall event.
