Fuel for Champions: $12M Korea–Philippines Partnership Brings Top Health Products for Men on the Move

Manila, Philippines - October 2, 2025 — A major $12 million deal has just been signed between Korean health giant EUNDAN (www.eundan.com) and it’s set to change the game for men who need strength, stamina, and focus every day.
EUNDAN, a trusted name in Korea with over 80 years of innovation in health and wellness, is teaming up with RPConnect, a veteran in business strategy and distribution with 29 years of experience. Together, they’re bringing high-quality Korean health products to the Philippines—perfect for drivers, athletes, and hardworking men who push their limits daily.
New Team and Partners of the EUNDAN's 1000c Energy Drink - From left to right - Susan Oca, Noubikko Ulanday, Lee Meunkyu, Jung Hwan Soon, and Enola Gay Sotelo Bareng.
This partnership isn’t just about business—it’s about fueling performance. The agreement covers nationwide distribution, promotions, and logistics, making sure products are available where men need them most: on the road, at the gym, at work, and beyond, according to Lee Meunkyu, CEO of Color Seal International.
Lee Meunkyu, CEO of Color Seal International signs agreement with RPConnect.
Susan Oca, Publisher of Philippine Times witnessed the signing of the agreement between Eundan and RPConnect.
“This $12 million partnership is more than numbers—it’s about giving men the tools to perform at their best,” said Noubikko, CEO of RPConnect. “EUNDAN’s world-class health innovations combined with our Philippine market expertise will bring real benefits to men with active, demanding lifestyles.
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Experts call this deal a milestone in Korea–Philippines trade. But for everyday heroes—drivers powering through long shifts, athletes pushing for victory, or men working hard to provide for their families—it means access to trusted health products that support strength, energy, and endurance.
The venture is also expected to open new jobs, strengthen supply chains, and expand opportunities across ASEAN markets. As the Philippines grows into a trade and wellness hub, this agreement ensures men on the move have the right fuel to keep going strong.